Ines Della Valle Ines Della Valle

Ines Della Valle is an italian photojournalist based in Cairo, Egypt. Her background is in journalism, photojournalism and direction of photography, which has enabled her to build a career mixing words and images. She deals mainly with issues related to crisis areas, where social, cultural, economic and ecological disasters are present. Her work has been published in magazines and newspapers around the world - Canada, Norway, Poland, Germany, Austria, Russia, Belgium, etc. - and in particular, her articles can be read in Rolling Stone Magazine Italia, L'Unità, La Stampa and other Italian magazines. Ines is available for assignments worldwide. "From the coast of Tuscany to the chaos of Cairo, I am searching something that still eludes me. My only points of reference are the certainty that I will not take things at face value and that I cannot stay in one place. I am a freelance photojournalist and I move from "revolution" to "revolution". I try to tell stories and signs of emotions, exploring areas where the comfort and "freedom" we are used to in the shiny West are not so apparent. "Knowledge is a weapon", I always say. If you cannot beat them, at least expose them, I've read somewhere. It is also important that people want to open their eyes, hold out the others hands, listen, learn. I wish that photography could become another form of resistance, and if even a single person, looks at my pictures and reads my writing, they will be touched, will be indignant and will decide to do one more step to raise their heads, I will be happy."

Collections created

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Egypt's Once Thriving Fashion Industr...
Cairo
By Ines Della Valle
03 Jun 2014

After a first golden era - in the 60s Cairo was comparable to Paris for financial investments, atmosphere of the place, and sophisticated taste, the Egyptian fashion industry had a significant downturn because of the following political turbulence. In the 60's, Cairo was a cosmopolite city, attracting foreign investments, and when fashion industry was flourishing. Then the political turmoil with the downfall of the royal family, the '52 revolution, Nasser's socialism, soon followed by the growing conservatism and the influence of Saudi Arabia's wahhabism, then the revolution have made the fashion market to be completely forgotten. It almost disappeared.

There is no Fashion Week in Cairo. But two young entrepreneurs, Omar Madkhour and Doha Shabib, are relaunching the fashion market by organizing the Cairo Fashion Festival. The initiative held at the end of April showcase the works of 20 Egyptian designers. They want to bring back the golden days of Cairo's fashion. Other fashion shows are also organized in town as fundraising events and target high-income people.

According to Omar Madkhour – on of the founder of the CFF- the problem is not the lack of creativity or quality but the lack of possibilities to show their works to the international community. He would have loved to involve designers of other Arab countries, but the current political situation made people not to be confident about the idea of coming to Egypt. Also, models are all professional but it's very difficult for them to gain a consistent experience are fashion shows are scarce in the country. Youssef Spahi, fonder of the only model agency and model school in Egypt and fashion designer used to organize Miss Egypt beauty pageant till 2010 and to search for models that could participate to Miss Universe competition. But he gave up participating in the later since he could not find any woman : either they were embarrassed, either their family or fiancé would not allow them to compete.

The market is very small because of the economic situation - 40% of the population lives below the poverty line - and conservatism. Also, the richest part of the population suffer from what is called “the Western-WannaBe Syndrome”: they prefer to buy Western clothes, that are considered to be more “trendy” and "cool", rather than to take in consideration the new creations and productions made in their own country.

Media created

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Nowhereland Tattoo Project (12 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil making a tattoo in arabic calligraphy "Freedom, justice, rights"

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Nowhereland Tattoo Project (11 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - A tattoo in arabic calligraphy "Freedom, justice, rights"

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Nowhereland Tattoo Project (10 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil making a tattoo in arabic calligraphy "Freedom, justice, rights"

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Nowhereland Tattoo Project (7 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - "revolutionary" Nefertiti mask tattoo. This tattoo is a remake, made by the girl who has the tattoo, of a famous graffito in Mohammed Mahmoud Street, the famous street where the "second revolution" took place in November 2011

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Nowhereland Tattoo Project (9 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - A tattoo in arabic "long live free Palestine". Made by a guest of the sudio, from Jordan, Fareed el Attar

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Nowhereland Tattoo Project (8 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - A tattoo in arabic "long live free Palestine". Made by a guest of the studio, from Jordan: Fareed el Attar

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Nowhereland Tattoo Project (6 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil making the Nefertiti mask tattoo

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Nowhereland Tattoo Project (5 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Edena Salem, the girl who has the Nefertiti mask tattoo, waiting for Orne Gil to finish her work.

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Nowhereland Tattoo Project (4 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil making the Nefertiti mask tattoo

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Nowhereland Tattoo Project (3 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil and Lorena Mora working in their old studio

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Nowhereland Tattoo Project (13 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - a tattoo of the poem of Gamila Alaily, famous Egyptian poet born in 1930. "Who am I? What am I? Wha'ts wrong with me? What is my purpose? Why did I came to this bygone world? The best talking is when it's true. Onesty, in what I say and do"

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Nowhereland Tattoo Project (2 of 13)
Cairo, Egypt
By Ines Della Valle
27 May 2013

Egypt, Cairo, December 2012 - Orne Gil and Lorena Mora working in their old studio