There is a saying among Venezuelans: “Venezuela’s main exports are petrol and beautiful women.” Known primarily for its natural wonders, its ex-president Hugo Chavez and its crime rates, Venezuela is a country where beauty is taken to the next level. Miss Venezuela transcends any other national beauty contest and over the decades it has become a trademark for the country, transforming a TV show into a national pride seen by millions of people.
Families around the country gather in front of the screen to watch the show. In a place where people have found in satellite TV a way to avoid state-controlled media, this beauty pageants is the most seen show of the year with an audience’s share never below 60%. The day after the pageant, the new ‘queen’ is all over the newspapers, and the results creates a debate worthy of a presidential campaign. Venezuelans elect their queen, which symbolizes more than a woman. She becomes an icon, a symbol of beauty and nationhood.
For many women, modeling offers a chance to leave one of most dangerous countries in the world - where unemployment and a strict currency control make it difficult to look for opportunities abroad. According to the Venezuelan Observatory of Violence, 24.980 people were killed in 2014 – ex-Miss Venezuela Monica Spear was among those victims. With constant class tension and when and bloody confrontation is part of daily life, the election of a Venezuelan “goddess” is a rare source of common ground in the society.
"I've been modeling since I was 5," said Josbey Arcia. "I believe this industry pushes you to your limits. You need to have personality. Being a model is fantastic, being on a catwalk while people look at you, knowing that some girls hope to be you some day. It's incredible."
Venezuela holds the record for the most “Miss Universe” titles in the world (7) and is Guinness World Record holder for winning two years in a row (2008, 2009). Gabriela Isler, Miss Venezuela 2013 and current Miss Universe, will pass the crown next January 25th in Miami.
Migbelis Lynette, a 19-year-old from Cabimas will represent Venezuela in the most important beauty pageant of the year. However, Venezuelans do not choose the most natural girl. The country is a paradise for plastic surgery in terms of price and quality. 35,000 to 40,000 breast enlargements take place every year, and Miss Venezuela contestants are no exception.
Advertisements can be found everywhere, acting as a reminder that you can always look better. Women are aware of the influence of commercial media, but that does not diminish a perpetual competition of the prettiest. The definition of beauty gets lost between scalpel and silicone, and perfection is the ultimate goal.
These beauty queens have set a standard that many young girls hope to achieve one day. Modeling school becomes another extracurricular activity, just like ballet or theatre, making experience crucial to success in the business.
Five-year-old girls learn how to walk with heeled shoes and learn basic modeling movements and photo-shoot skills, so that when they reach fifteen they are ready for the big catwalks.
According to the Venezuelan Observatory of Violence, 24.980 people were killed in 2014 in Venezuela. Ex Miss Venezuela Monica Spear was among those victims. Modeling offers an chance to leave one of most dangerous countries in the world where unemployment and a strict currency control make it difficult to look for opportunities abroad.
Modeling events are a key element in the preparation of these young girls. The empowerment of Miss Venezuela and the success that comes with it make girls pursue their dreams at an early age.
Girls practice for the "Miss Girl Venezuela" contest. Venezuela has hundreds of beauty contest that can take place anywhere: neighborhoods; schools; malls and even prisons.
Plastic surgery ads are part of Caracas's urban landscape.
A girl practices for the "Miss Girl Venezuela" contest while her teacher supervises her in the back.
Women suffer severe pain in the injected area, reaching a point where they can't sit for more than 30 minutes.
Besides catwalk and photo shoot lessons, students have to learn other skills such as make up, diction, oratory or protocol.
Make up class underway for aspiring beauty queens.
Venezuelan women are very sophisticated consumers of cosmetics and fashion, spending more on cosmetics that any other Latin American country.
Venezuela's endless pursuit of perfection has brought severe health issues such has side effects of biopolymers, a very popular injected substance aimed at increasing the volume of the gluteus that turned out to cause necrosis among other symptoms.
A runway show is about to begin in Caracas. For many women, modeling also offers a chance to leave one of most dangerous countries in the world - where unemployment and a strict currency control make it difficult to look for opportunities abroad.
Backstage during a modeling event in Caracas.
A modeling event is underway in Caracas.
Backstage during a modeling event in Caracas. Modeling school becomes another extracurricular activity, just like ballet or theatre, making experience crucial to success in the business.
These events give an opportunity for the girls to apply what they have learned and to feel what is like to be on a catwalk.
Backstage during a modeling event in Caracas.
Backstage during a modeling event in Caracas. Modeling school becomes another extracurricular activity, just like ballet or theatre, making experience crucial to success in the business.
These events attract not only family and friends but also talent scouts and promoters.
Modeling events in Venezuela are key in the formation of these young girls.
Weight and diet become an important element. Teenagers are encouraged to follow specific diets to achieve the physical standard require by Miss Venezuela and other beauty pageants. Wendy Guillaon, a nutritionist, assess a student.
"I've been modeling since I was 5," said Josbey Arcia. "I believe this industry pushes you to your limits. You need to have personality. Being a model is fantastic, being on a catwalk while people look at you, knowing that some girls hope to be you some day. It's incredible."
Girls practice modeling movements at the "Girls Models" academy in Caracas.
35,000 to 40,000 breast enlargement procedures are performed each year.
Miss Venezuela candidates from the Giselle Reyes academy. Each year this academy prepares the aspirants to the crown, who will become a reference for younger generations.
Miss Venezuela is considered one of the main events of the year. Families gather around the TV to watch a 5 hour show where the new queen is elected. Promoters try to innovate a contest that some considered old fashioned and have transformed this year's contest into a reality show.
A damaged breast prosthesis from the Poly Implant Prothese (PIP). This company generated controversy back in 2011 when their prosthesis were said to break easily and to be a health hazard.
Rodrigo Garcia, director of "Girls Model Venezuela", monitors a new student while a girl practices basic modeling movements in the back.
Girls in Venezuela start modeling at an early age. In an industry where being 25 is considered being old, girls start practising since they are 3. Every year promoters such as Osmel Souza, director of Miss Venezuela, scout teenagers looking for new talent.
Attention to detail is crucial in both the teacher and student. Edgar David teaches girls from 5 years of age up to 19 years how to walk with heeled shoes and learn basic modeling movements and photo-shoot skills, ensuring they perform their routines flawlessly.
Modelling academies are one of the main extracurricular activities in Venezuela, with more than 60 centres just in Caracas.
A breast enlargement procedure in Venezuela. Advertising, and the fact that they're known as the country that manufactures Miss Universes, create social pressure among women to seek physical perfection.
Girls practice at the academy "Model Girls" in Caracas.
A board shows different positions learned during a modeling class.
Girls practice at the "Girls Models" academy in Caracas.
Girls have to pass a personal interview before enrolling in any modeling academy.