11 Apr 2013 09:00
In Turkey, the perceived growing Islamization in the country can be seen even in couture. The economy is booming, making Turkey more wealthy than it has ever been in modern history – and designers in capital Istanbul, are quickly meeting the demand in the market for conservative Islamic consumers’ desire for chic, modest fashion.
But though there is growing demand for conservative attire, this is not the case for the significant secular community, as is reflected in recent protests fiercely opposing what demonstrators believe is a growing imposition of Islamic conservatism by Prime Minister Recep Tayyip Erdogan and the ruling Justice and Development Party. Even President Abdullah Gül’s daughter was widely criticized on social media after wearing a headscarf in her wedding.
Despite the unrest, new companies such as wedding dress designer Filiz Yetim, whose gowns retail at up to 4,000 USD, and chain stores like "Armine" continue to spread across the country, selling every day wear and evening gowns to female shoppers.