Republic of Congo 08 Mar 2016 00:00
On March 24th, Dennis Sassou Nguesso won the presidential election in the Republic of Congo, making him one the oldest rulers in the continent after winning a referendum last September that changed the constitution, allowing candidates aged over 70 and scrapping the two-term limit. But this small Central African country has a cultural movement that transcends politics and aims to become a national symbol.
Yves François Ngatsongo, also known locally by the nickname Yves Saint Laurent, after the world famous fashion designer, is president of “France Libre”, the first association of Sapeur in the Republic of Congo. “La Sape” (Societé des Ambianceurs et Personnes Elegantes) was born during the colonial years.
What started as a resistance movement toward French ruling quickly became one of Brazzaville´s most characteristic symbols, to the point that Irish beer Guinness used them in one of their commercials as a symbol of authenticity. Taxi drivers, teachers or artisans spend their little wages in expensive clothes from Europe to be part of these African dandies.